Consultative Customer Based Selling

CCBS is a straightforward sales process, focused on the customer, which follows a logical conversational approach

Sales professionals who follow the CCBS process will have more meaningful customer encounters, efficient movement of opportunities through the sales cycle (sales funnel), defined sales stage classifications, and better sales results

This program will:

• provide critical communication skills that you can use in your customer encounters

• combine skills with an understanding of the sales process, the dynamics of customer decision making and customer interaction

• emphasize sales success is achieved through a focus on the customer and customer’s objectives

• positions the salesperson as a consultant providing a solution for a customer need