Customer Oriented Selling

Customer Oriented Selling is a consultative methodology that prioritizes the customer’s needs and building trust.

Instead of giving a pushy product pitch and hoping it resonates, COS positions the sales person as a problem solver by asking targeted questions, actively listening, and offering solutions which address specific needs.

Sales professionals who follow the COS process will have more meaningful customer encounters, efficient movement of opportunities through the sales cycle (sales funnel) and build long-term customer loyalty for consistent sales results.

Core concepts of COS include

Structured Discovery

Active Empathy

Value Based Presentations

Long-Term Value

Customer Oriented Selling, developed by Vital Learning, has been implemented by thousands of sales professionals since it’s introduction more than 30 years ago. While other sales training programs have come and gone, COS is more relevant today than ever. Sales professionals using the COS process separate themselves from the “typical sales rep” stereotype, provide value for their customers, and drive consistent sales results.

This program will:

• provide critical communication skills that you can use in your customer encounters

• combine skills with an understanding of the sales process, the dynamics of customer decision making and customer interaction

• emphasize sales success is achieved through a focus on the customer and customer’s objectives

• positions the salesperson as a consultant providing a solution for a customer need